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| The New Mainstream ： ウィキペディア英語版 |
The New Mainstream
''The New Mainstream'' is a book published in 2004 by Harper Collins and a phrase coined by author and journalist Guy Garcia describing the psycho-economic and social transformation driven by growing populations of Hispanics, African Americans, Asians, and other intercultural groups who merge and influence how Americans live, work, and buy.〔http://content.time.com/time/magazine/article/0,9171,695866,00.html〕
==Book==
''The New Mainstream'' argues that diversity and cultural exchange in an expanding and evolving U.S. population is a driving force of modern American and global capitalism.〔http://www.npr.org/books/titles/138447952/the-new-mainstream-how-the-multicultural-consumer-is-transforming-american-busin〕 The book examines how consumer buying power transforms the way products are developed, marketed, and bought.〔http://www.huffingtonpost.com/cesar-m-melgoza/new-mainstream-vs-total-marketing_b_4719601.html〕 It also explores how an increasingly transcultural global society influences the taste and habits of a “creative class” of non-Hispanic whites, European immigrants and others. The New Mainstream challenges the linear mono-directional “Melting Pot” model of acculturation, explaining that the process between the social core and periphery is mutually transformational, and describes new opportunities and business strategies to appeal to modern America’s intercultural consumer population.〔http://knowledge.wharton.upenn.edu/article/the-new-mainstream-how-the-buying-habits-of-ethnic-groups-are-creating-a-new-american-identity/〕 Publishers Weekly recognized author Guy Garcia for “mobilizing an impressively broad knowledge of cultures—popular, folk and high—and a lively sense of history.”〔http://www.publishersweekly.com/978-0-06-058465-8〕 Said Richard Parsons, former Chairman and CEO of Time Warner Inc.: “As well as an engaging and enlightening book, ''The New Mainstream'' is an important one.“〔http://www.guygarcia.com〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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